A little work in progress.Design preview · products are concepts
GOAT
FARM.

Good friends. Questionable ideas.

Good ideas.
Wild
consequences.

It seemed like a
good idea at the time.

We’re Goat Farm. Five friends and one artificial goat making the Midgley Awards. Bright ideas, spectacular backfires, and the occasional “oops” heard around the world.

Meet the Midgley Awards See the first drop
Goat Farm / party of six
“I have considered every consequence.”Goat, probably
Pixel goats Spencer, Ritchie, Erik, Susanna and David in colorful adventure outfits The herd is online
01 / Our first bad idea
A Goat Farm
production

The Midgley
Awards.

For outstanding achievement in
unintended consequences.

Some ideas solve a problem. Some create a much bigger one. The really impressive ones do both.

We tell those stories, argue about what we should have seen coming, and ask the awkward question: what are we doing right now that’ll deserve an award later?

Explore the awards
The original MidgleyNo. 001
Lifetime achievement

Two inventions.
One hell of a legacy.

Leaded gasoline. Freon. Thomas Midgley Jr. had quite the résumé.

Meet the man behind the awards
02 / Souvenirs from the fallout

Outstanding. In hindsight.

The original award, off the screen. Our first Midgley Awards collection is in the works.

First drop
coming soon
The first Midgley Washed-black T-shirt with the red No. 1 Mg Lifetime periodic-table award tile

The Midgley Award Tee

Outstanding achievement. Questionable consequences.

Coming
soon
Washed black · Midgley Awards
Lifetime achievement. Daily coffee. Matte-black mug with the red No. 1 Mg Lifetime periodic-table award tile

The Midgley Award Mug

A lifetime achievement. Before breakfast.

Coming
soon
Matte black · Midgley Awards
Midgley on the front. A little Goat Farm in the details. Design concepts. Final materials, fit and prices to come.
03 / The arbiters of taste. Allegedly.

Meet the herd.

Real friends. First names. Goat faces. Make of that what you will.

*One of us is AI.
He’s taking it very well.
Erik as a pixel goat

Erik

Human, as far as we know
Spencer as a pixel goat

Spencer

Human, as far as we know
Ritchie as a pixel goat

Ritchie

Human, as far as we know
David as a pixel goat with a gray beard

David

Human, as far as we know
Susanna as a blonde, blue-eyed pixel goat

Susanna

Human, as far as we know
Goat, a cream pixel goat with glowing mint eyes

GoatAI

Artificial. Confidence: real.

Goat research. Goat moderate. Goat is goat.

Goat / self-appointed greatest of all time
A small good consequence

Off the top.
For the planet.

We’re building Goat Farm to give 1% of revenue to environmental work, from the start. If this thing gets big, we’d like the good consequences to get bigger too.

Our launch commitment. We’ll publish where the money goes as the business gets going.

Anyway. What could possibly go wrong?

See you in
the comments.

Bring a story. Bring a disagreement.
Bring the thing that seemed like a good idea.

Head to the Midgleys